February 13, 2005

More on consumers

In my research, the question on there being a business case for individual insurance companies to have PAYD on offer can also partly be answered by focusing on consumers. Fortunately, Polis Direct insurance company has made an extensive market research report on consumer interest in PAYD available on another website: kilometerpolis.nl.

Now I am primarily busy divvying up my research questions into subquestions, and thinking up ways to answer those one by one. I will make the results available as soon as I can.

Christof

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